Guerrilla marketing involves taking a non-traditional approach to meeting conventional marketing goals. Best of all, it’s a way for small fry to successfully compete with the big players in the industry by applying a toolbox of tricks that no self-respecting translator should be without.

In fact, it’s probably more accurate to describe guerrilla marketing as a mindset. Key to its adoption is the understanding that marketing is not just about trying to sell your services. Marketing involves everything you do in the process of carrying out your day-to-day business activities (including the clients you choose to work with).

The really interesting thing about all this is that when you take a guerrilla approach to marketing, the question of whether to use [insert preferred web 2.0 tool here] is no longer relevant. Instead the question becomes what exactly do these online tools offer, and how can you apply them to meet your specific, offline goals.

If you want to read a little bit more about guerrilla marketing, I recommend downloading this free pdf called Guide to Guerrilla Marketing for Consultants. It doesn’t refer to web 2.0 directly but it does give a really useful framework on which to hang your activities.

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